Content Marketing is an approach to attract and retain a clearly defined audience to drive business productivity. It is focused on creation of valuable and relative content that will serve as a marketing funnel for one’s business. Majority of the most prominent organizations in the world are using content marketing. According to an annual research made by the Content Marketing Institute (CMI), these organizations include Cisco Systems, Microsoft, P&G, and John Deere.
You may ask yourself the reason why. Well, because it simply works.
Content marketing strategy maps out what the audience is looking for based on the marketing funnel you have. It engages people from early-stage brand awareness up to the moment they decide to avail of your services or product. It also creates immersive involvement of your existing and prospect customers to know more about your brand. Examples are Blog Posting, Infographics, Social Media Marketing, and Email Marketing.
A good marketing content is said to be effective when people are genuinely attracted to it. It means people are interested to know what the content is all about and gets through the content until the end.
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There are 5 examples of Content Marketing
Video content creation has made marketing easier and cheaper than before. It has demonstrated efficient ways to promote a product and help generate greater advantage from other types of content marketing. In fact, a lot of companies and content marketing strategists use this method to attract more clients and pave their way to brand awareness and business profit.
Books are another way of marketing your company or your services. People who are influential tend to use this method and publish their work as another marketing funnel.
Infographics include graphic information relating to statistics and represented through charts, graphs, and such. This also makes use of our abilities in recognizing patterns and trends to the information presented.
Web pages publish content to a much wider audience. This type of content marketing can target a larger audience that can promote more views and visits. With the continuous and dynamic processes of today’s technology, web pages translate goals to promoting conversion or sale of a product or service.
Podcast, also known as Netcast, is a series of digital or audio discussion of topics that provide valuable and marketable information.