11 Easy Ways to Incorporate AI in Your Business

Exploring the uses and benefits of AI in your business may seem like a huge undertaking for some entrepreneurs. In reality, there are simple and easy ways you can incorporate artificial intelligence into your business processes. 

You may even already be using programs and apps that already have some AI functionalities.

Read along to discover easy ways to incorporate AI into your business.

11 Easy Ways to Incorporate AI in Your Business

Looking for ways to transform your business, make data-driven decisions, and create value for your customers faster? Here are 11 examples of using AI in your business.

1. Customer Experience

Where has AI helped in providing exceptional customer service for other businesses? Customer self-service is becoming more normal with digital ways of providing clear information on how consumers can help themselves.

This is usually accessible through online resource centers, or via chatbots. Chatbots are the most common application of AI in customer service. 

Chatbots can provide help to customers from inquiries to post-sales concerns for many industries. These can be highly customized, branded systems that take on common concerns, or simple setups that require little to no coding from you.

You can try chatbot services like MobileMonkey or ManyChat to start leveling up your customer service.

2. Marketing Personalization

The integration of customer data platforms and artificial intelligence has become more prevalent in recent years. This allows marketers to properly use customer data to individually personalize their messages and offers across all touchpoints.

A simpler approach to doing this is allowing AI to do more of the work while testing your target audience's responses through retargeting advertisements.

This practice is common for businesses nowadays and is easily accessible. You can set up automated retargeting campaigns on Facebook Ads, Google Ads, and other digital advertising platforms.

Doing this lets you get the right message to the right people, at the right time, as AI does the grunt work and crunches data to personalize offers for your target market.

3. Supply Chain Optimization

AI-enablement in supply-chain management has boosted productivity for early adopters. In effect, more and more AI-enabled supply-chain management solutions have come up across different industries.

Without going into the intricacies of machine learning and predictive maintenance, you can also access AI-enabled solutions for your business.

eCommerce businesses using platforms like Shopify and Amazon provide AI-enabled features for inventory management, shipping, and other supply-chain optimization techniques. 

Using these features can help you run and grow your online business faster without having to manually track every physical aspect of your business.

4. Process Automation

Business process automation is another buzzword among entrepreneurs diving into the digital space.

This involves automating repetitive actions to speed up workflows and allow computers to accomplish some of the steps involved in finishing a task.

This can be applied by using customer-submitted data to trigger notifications to your teams, create repetitions in team schedules, and streamline the entire process.

You can try out some robotic process automation on a collaborative platform like ClickUp, where you can set up bots to repeat tasks, notifications, and other actions.

You can also optimize workflows and automate processes in your company’s CRM. Set up automated email campaigns, follow-ups, label and auto-tag leads, and much more. CRMs like SalesForce have robust integration and automation features.

As you implement more business or digital process automation, collaborating with an IT expert or building an IT department is the next best step.

5. Data Analysis

Business data analysis is also improved with artificial intelligence integration. Ever used Google Analytics or Microsoft Clarity for your website analytics?

These programs easily aggregate the data you need for reporting. Artificial intelligence recognizes patterns and predicts trends to give you insights into things you may miss. This can help in strategic planning and avoid possible mistakes.

Find a tool that not only aggregates your data and sources but also processes information to provide extended wisdom from patterns and algorithms that aren’t easily identifiable when you’re dealing with tons of data.

6. Contract Reviews

Natural language processing (NLP) is another aspect of artificial intelligence that helps businesses get faster results.

Contract review software assists companies in creating and managing multiple contracts simultaneously. With NLP integration, the review aspect of contract management can go deeper.

NLP lets you quickly draft a contract with less jargon without compromising a negotiation, take note of possible loopholes, and even address clauses that may be vague or compromise your end of the bargain.

You can try Expert.ai to explore how NLP can help your business gain more insight into legal documents.

7. Email Campaign Management

Email marketing can also be further enhanced by having AI work in your business. You can have it analyze headline and content performance, automate email send-outs, and take a smarter approach to segment your audience.

Apart from deliverability insights, AI also lets you increase open rates and protect your account by screening your contacts and flagging risky recipients.

There are also AI-powered copies and templates that are prepared based on how your readers respond to your content and calls to action.

Try using SendGrid to discover the benefits of AI-powered email marketing. 

8. Cybersecurity

Vulnerability management is an aspect of cybersecurity that can largely benefit from having AI in a business. This is where an audit of past attacks and risks is done to conduct a predictive analysis on future action needed.

As this is a tedious task of combing a lot of data, using AI to review your systems is a great way of staying secure in your digital platforms.

You can also have an IT expert set up triggers to notify you or any team member of actions that can potentially expose you to different types of threats. AI can then recommend alternatives or security measures so you can still finish a task on time, without risking your data’s security.

9. Talent Acquisition

Another great use of AI is in talent acquisition. NLP and Applicant Tracking Systems (ATS) can easily read applicant cover letters and resumes to find you the top candidates for a position. This is a practice used in many different companies today.

Chatbots can also be designed to conduct preliminary interviews among applicants. In essence, you can integrate AI from sourcing to onboarding talent, cutting down the time and cost it takes to find a good hire.

10. Training and Development

Training and development is another business aspect that can benefit from AI algorithm recognition.

You can use AI to conduct training simulations or pull-up scenarios you can use when training your staff. Companies like Meta are making this easier. With Meta’s acquisition of Oculus, people can now buy virtual reality headsets and begin to explore games and programs that offer training in different skills. 

AI can also spot skill gaps in employee data and recommend or curate a training course that is personalized for every employee.

If your business is a huge integrator of Digital Business Transformation, then you can also use a Digital Adoption Platform (DAP) to help employees learn new software and programs the company adopts. 

DAPs integrate with new software and give your employees guided prompts on how to use the new platform. It helps with self-guided learning, without the heavy time involvement of multiple person-led pieces of training. Plus, it can help your employees learn and adopt new technologies faster.

Using AI can be a great way to ensure your employees are on track in fulfilling their roles and growing in their career goals.

11. Programmatic Advertising 

programmatic advertising is another AI function you should explore for your business. In programmatic advertising, ad platforms will run a high volume of copy and graphics combinations, to find the best combination of ad creative to serve your audience. 

For example, in Google Ads, when you submit 15 different headlines and 4 different descriptions, Google will make thousands of combinations to deliver to your audience, and the combinations that drive the most clicks will be shown the most. It takes A/B testing to the next level and makes for much more responsive ads. 

Aside from content matching and smart audience segmentation, AI can also assist in optimizing your budget and provide recommendations with predictive analysis.

Maximizing AI In Your Business

Implementing AI in your business means you also have to prepare data that is clean and usable for computing. In spite of your efforts to stay organized, not all of your data may be in the correct format or fully recognizable by AI.

Having a data entry virtual assistant take care of previous and future documentation allows you to more quickly adapt AI into your business without spending hours reorganizing your files.

Hiring an IT virtual assistant can also help you identify more areas that can benefit from having AI in your business, and develop a way to integrate AI into your workflow.

If you’d like to be able to maximize AI in your business with the help of a virtual assistant, fill out this form and one of our Consultants will get in touch with you.

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