How a Podcast Virtual Assistant Can Help Promote Your Podcast

If you're producing a podcast to grow your brand, chances are you’re already busy running the business itself. Then there’s the planning, recording, editing, and promotion of your podcast. For all that work, there are podcast virtual assistants who can help you out.

Podcasts have become increasingly popular as an alternative form of media for sharing ideas or information with a large audience. As such, there is a growing demand for professionals who can provide quality content while keeping costs low enough so that anyone can produce their own shows without going bankrupt first!

Read along and discover a key hire who can help you save money while helping with all the tasks involved in creating and growing your podcast

What is a Podcast Production Assistant?

A podcast assistant is someone who helps create and manage your podcast’s social media channels, build audiences for those channels, and monitor data analytics. They'll be there to help you with the logistics of how your podcast will be created and promoted, and they'll also help you come up with ideas for content that you can use on your show.

The type of work that a virtual podcast assistant does depends on the needs of the client, but they will generally be responsible for researching and writing scripts, designing graphics and images for your show, editing podcasts, and more.

You might think that it's not necessary to hire a virtual assistant if you don't want to spend much time on the actual production process, but that's not true. Even one virtual assistant is incredibly impactful in making sure that everything goes smoothly from beginning to end. Check out these podcast assistant jobs you can outsource to a virtual assistant.

Research Topics and Guests

Finding relevant podcast guests and making a good pitch to them requires time in research and development. Securing helpful guests for your podcast can be done more efficiently by delegating the process to a virtual podcast assistant.

They’ll be in charge of developing a list of potential guests, researching their backgrounds, and getting their contact information. This includes understanding their compatibility with your audience, brand values, and overall content and presentation.

Getting help from a VA in finding guests for your podcast can help you grow your podcast faster by making sure it's always getting the right kind of attention by attracting the right listeners.

Write Scripts for Each Episode

There are a few ways you can write scripts for your podcast. You could do it yourself, but that may be time-consuming and tedious. You could also outsource the work to a virtual assistant who will come up with ideas for episodes and structure them based on your requirements.

If you decide to hire an assistant, make sure they have experience or knowledge in writing scripts before they begin working with you.

Design Graphics

Graphics are a crucial part of your podcast, they can help you stand out from the competition and convince strangers to become listeners. 

Delegating the task of creating graphics for promotions, blog covers, episode thumbnails, and more to a podcast virtual assistant can help you have more time to run your business instead of spending too much time marketing the podcast.

Edit Podcast Episodes

Editing is an important step in the production of a podcast. It's not just about making sure that your sound quality is as good as possible, but also making sure that you are communicating what you want to say clearly and concisely.

As this could take a lot of time, you should be delegating the work to a virtual assistant instead. They’ll be in charge of editing full episodes, improving sound and video quality, and even cutting it up into micro-content that you can publish on Instagram, TikTok, and YouTube on a regular basis.

With the help of one virtual assistant, your podcast can establish a consistent presence in front of your audience, and become a trusted information source that they choose to tune into.

Transcribe Each Episode

While there are tools to help you automatically transcribe your recorded podcast into written text, it’s best to have some human intervention for some corrections. Your virtual assistant can help with this.

Having transcriptions of your podcast episodes results in more possibilities for exposure, especially in terms of search engine optimization. Written words are important in getting organic traffic to your podcast. This also means providing accessibility for audiences in the deaf and hard of hearing communities.

Submit Your Podcast to Directories

Podcast directories are platforms where listeners can find new podcasts to listen to, depending on their interests. Each directory uses a different way to index podcasts and matches them with searchers. The most popular ones include Spotify, Apple Podcast, and Google Podcast.

One of your podcast assistant’s jobs is to submit your podcast to these directories. That means filling out all the necessary information on each platform so your podcast can get maximum visibility. 

This will include checking all categories that match, writing descriptions that fit character counts, and preparing different sizes of artwork for your podcast. Having your podcast listed on as many directories as possible means better chances of finding the listeners who will make your podcast production profitable.

Publish Blogs About Each Episode

Writing about your podcast is a great way to build your brand and get more listeners. It’s an opportunity to connect with strangers and listeners and share a preview of your podcast’s content. Blog posts are also an excellent way to keep people updated and engaged with each new episode.

Your virtual assistant can prepare blog drafts, show notes, infographics, or anything that can be used to promote your newest episode in a blog post. Part of this is also promoting the blog itself, linking to products, books, or anything else mentioned in the episode.

Publishing a blog about your podcast helps it find more organic traffic when you optimize each blog post for search engines. As mentioned earlier, SEO needs written words to index pages, and while your podcast may be a video or an audio file, a blog post can help it get found by listeners on search engines like Google or Bing. 

Create Promotional Newsletters

Email marketing newsletters are effective tools to promote your podcast, too. Your VA could send out announcements for every new episode, including the show notes and links to your podcast’s pages. You can also send out alerts for new episode countdowns, guesting and Q & A opportunities, or even regular reminders to subscribe to your podcast.

Create Podcast-specific Social Media Strategy

If you’re looking to boost the promotion of your podcast, this is where the power of delegation can truly be leveraged. Your podcast virtual assistant can be in charge of creating a social media strategy specifically for your podcast and its audience.

They’ll be doing everything from market research to coming up with research on how to format, edit, deliver, and package your entire podcast so that it attracts the right audience and grows in the right direction.

Report on Data Analytics

One of the important podcast assistant jobs you should not forget to delegate is the monitoring of your podcast’s analytics. Even when you’re not trying to find a new strategy for promotion or content, you should keep tabs on your audience’s analytics.

This includes tracking and making reports on which directories give you the most audience, which episodes, topics, or guests convert more listeners to subscribers or even buyers, and other key metrics you’d like to track for your podcast.

All of this will eventually be very helpful when you want to drive your podcast’s growth and evolution in any direction. Whether it’s niching down or targeting a whole new demographic, your historical data will be useful in the future of your podcast so don’t forget to have your virtual assistant create podcast analytics reports on a regular basis.

Outsourcing Your Podcast Production

Outsourcing your podcast production is a great way to save time, money, and hassle. This is how entrepreneurs can keep up with the demands of podcast production, content marketing, and the workload of being a business owner.

Have you listened to the Leverage Podcast recently? This is a great example of how you can outsource the production and promotion of your podcast to virtual assistants so you can stay focused on sustaining and scaling your business.

The Leverage Podcast will also show you tips on how to run and scale a business with different kinds of virtual assistants. Head over to Apple Podcast, Spotify, or Google Podcast to listen to The Power of Leverage podcast, powered by Virtudesk.

If you’re serious about growing your podcast and your business by leveraging the skills of a virtual assistant, fill out this form and one of our Consultants will get in touch with you about how our virtual assistants can help.

More Articles From Virtudesk: 

• Guide to Social Media Virtual Assistants
• The First 3 Hires a Business Owner Should Make
• The Top 17 Types of Virtual Assistants Your Business Needs
• Mock Interview with Podcast Virtual Assistant