17 Surefire Ways to Improve Your Email Marketing Results

Targeted email marketing is a powerful tool that can help you reach your target audience, build relationships, and drive revenue. This is why it’s important to do it right and with the best strategies.

While powerful, email marketing can be a waste of time if not done properly. All your efforts can end up in the spam folder or be ignored altogether if your outreach strategy isn’t solid.

Read along to discover 17 surefire ways to make the most of your targeted email marketing strategy.

17 Surefire Ways to Improve Your Email Marketing Results

1. Build a healthy email list.

Innovate with email campaigns and compelling offers to build your list. Instead of buying, grow your email list organically by offering free downloads, running contests, or promoting your sign-up page. Also, it is important to regularly review and remove inactive subscribers to improve your open rates and deliverability.

2. Segment your list and personalize messaging

Some of your subscribers will be more likely to open your emails, click links, and make a purchase. Targeted email marketing requires you segment your list in order to tailor messaging and content according to the interests of each group. This will improve your results.

3. Send relevant and timely emails

Make sure your emails are relevant to your subscribers' interests and that you're sending them at a time when they're most likely to open them. Always keep an eye out for topics trending among your chosen demographics, so you know what type of content, format, and subject to send.

4. Get zero-party data

Zero-party data includes all the information customers willingly provide businesses with. Asking for the right information from the first point of contact will help improve your targeted email marketing strategy. Make sure to ask for an adequate amount, without going overboard, in order to effectively segment each subscriber and send them relevant emails.

5. Use a welcome series

Setting up a series of welcome emails ensures that all new subscribers receive the correct information as they are introduced to your brand and newsletters. This allows you to set expectations for content, messaging, and interactivity in your succeeding emails.

6. Create abandoned cart emails

Targeted email marketing also recommends reminding users who have items in their carts and giving them gentle encouragement to proceed with their purchase. This will help you drive sales and maintain a healthy email list at all times.

7. Monitor your results

Targeted email marketing cannot be done right without tracking results. Use UTM parameters, surveys, and other tools to monitor your performance and how your audience responds to your emails. Use this data to improve your content, segmentation, and even your overall strategy.

8. Use birthday emails

Improve personalization and really get specific with each subscriber on their birthdays. Use this opportunity to greet them with a special offer or discount.

9. Collect feedback

Send surveys to your subscribers to collect feedback. Giving them a voice in your relationship will not only improve engagement but also give you valuable information to improve your campaigns and understand each audience segment better.

10. Approach from all directions

An omnichannel strategy can also be used simultaneously with your targeted email marketing campaigns. Use social media to promote your newsletter, drive users to your website, engage with your audience, and really solidify your messaging and brand recall. Use a reliable CRM and have a dedicated email marketer to help out with making sure subscribers and their concerns are acknowledged, regardless of the platform used to communicate with you.

11. Automate

Use automation in your email marketing system to save time and improve workflow when doing your campaigns. A reliable email service provider should be able to help you automate welcome emails, abandoned-cart emails, birthday emails, and other targeted email marketing campaigns.

12. Use AI

Similar to using automation, AI can help you with a lot of the work involved in email marketing. From crafting captivating headlines to creating compelling content, and even conducting market research, AI can become one of your most powerful tools for a multi-segment targeted email marketing campaign.

13. Incorporate visuals

Use videos, GIFS, infographics, and other visual assets to improve visual appeal and engagement. Take it a step further and ensure that the visual elements resonate with your brand values to truly solidify your branding among your subscribers.

14. Have interactive content

While it’s great to have your subscribers click links to your website or other pages, allowing them to interact with your content without leaving the email will also help improve your open and engagement rates. Consider features where they can add items to their cart or fill out surveys without leaving an email.

15. Stay consistent

Apart from your visual impact, maintaining consistency in your messaging also enhances the performance of your emails. Use a tone and voice guide so your entire marketing team can collaborate on creating consistent messaging across all the platforms your business uses.

16. Be authentic

Authenticity in messaging also drives engagement and builds rapport with your customers. While templates help make production faster, humanizing your greeting, signature, or other elements can help you come across as more personable and memorable in your emails.

17. Uphold security

Protect your business and your subscribers from security breaches by placing security measures in your email marketing strategy. Two-step verification, encryption, authentication, and using a secure email service provider can help you maintain a healthy list, avoiding costly cyber-attacks, and safeguarding both your subscribers and your reputation.

Bottom Line

There are over 4 billion email users worldwide, presenting businesses with a great opportunity to connect with their customers quickly. Marketers have also found email marketing to be a cost-effective approach to driving sales and customer retention.

This leads marketers to believe that email marketing can provide the best ROI during an economic downturn. Targeted email marketing, however, requires quite a bit of work in the backend.

For this reason, you might want to delegate work to an email marketing virtual assistant you can trust. They can help you set up campaigns and automation, design templates and visual assets, send emails, and monitor performance.

If you’d like to drive sales, save time, and improve your email marketing ROI without stretching your budget too far, getting a virtual assistant is your best bet. 

Discover how Virtudesk virtual assistants can help you out with email marketing and more by filling out this form and getting on a discovery call with one of our consultants.

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