Social media marketing (SMM) is a form of internet marketing. Creating content on social media can lead to achieving your business’ marketing and branding goals. Certainly, social media has made the marketing procedure simple. It has created ways where organizations and businesses build a brand that can be discovered easily.

Here’s how it works:

Social Media Marketing includes activities where your target market is engaged through photo and video updates on your social media platforms or through paid social media advertisements.

Here are some ways where social media marketing can help you build your business:


Social media has taken a great leap on connecting people together due to its vast and diverse target market. It also gives out accessibility to your target audience to be on the loop on your existing and new products or services.

Brand Awareness

The content you have on your social media platforms creates the extent to which your brand is recognized. It also attracts current and potential customers with a particular product or service.

And of course, Network Building

Having social media platforms do not only help your business in marketing. It also helps you in creating a network where your customers can give out feedback that can be useful for other potential customers. Above all, building lasting relationships through interactive conversations add value to how your audience perceives your marketing structure.

So you may ask, what social-media platforms can you use for your business? Here’s a list we have for you.


A popular free social networking website that allows registered users to create profiles, upload photos, and video, send messages and keep in touch with friends, family, and colleagues.


Owned and operated by Google that is an internet-based social network.


It is a web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and on a shorter scale, GIFs and videos.


An online news and social networking service on which users post and interact with messages known as “tweets”.


A business and employment-oriented service that operates via websites and mobile apps. The media platform includes employers posting jobs and also for job seekers to post their resumes.


This platform allows users to upload, view, rate, share, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content also includes video clips and other content such as video blogging, short original videos, and educational videos.


An American social news aggregation, web content rating, and discussion website. Registered members are also to submit content to the site such as links, text posts, and images.